Last November, Orfama, represented by its Commercial Director, António Cunha, visited New York with the aim of strengthening ties with existing clients and establishing contact with potential new clients in the North American market. This visit enabled the consolidation of existing commercial relationships and the creation of new collaboration opportunities in a market of strategic importance to the company. During the meetings, Orfama’s most recent productions were presented, highlighting the company’s quality standards, production capacity and know-how. This direct contact with the market contributed to strengthening Orfama’s positioning as a trusted partner and to increasing brand awareness in the North American market. Orfama’s presence in New York is part of its internationalisation strategy, which focuses on maintaining close relationships with its partners and an active presence in key international markets.